The following document was adopted by AWF volunteers March 2012 and defines
the focus of the AWF's work over the next two years. Incoming volunteers are
expected to help develop and implement ideas expressed below.
The strategy covers five main areas: Research; Raising Awareness (Education); Eco
Tourism; Campaigning; and Project Development.
The programme will be funded through the AWF's Save the Whale campaign running
in Tenerife and supported by our True Fair trading site. Anyone wishing to support
the programme can donate through the AWF's Just Giving pages or contact us direct.
• To develop a global cetacean conservation database; a portal for cetacean
species knowledge and existing research, education and conservation
• To develop acoustic research programmes to extend knowledge on cetacean
communication and to associate behaviours to vocalisations.
• To develop satellite tagging projects to extend our knowledge of cetacean
migrations and to associate this with conservation action plans.
• To develop molecular ecological studies to obtain knowledge on
phylogeography, phylogenetics, populations, migrations and sex of
cetaceans for the purpose of conservation.
• Priority: to maintain the collection and analysis of interaction and fin-
shot data of cetaceans of Tenerife; Common Bottlenose Dolphin (Tursiops
truncatus), Short-finned Pilot Whale (Globicephala macrorhynchus) and
• Priority: to implement a satellite tagging, acoustic, and photo-identification
research project on Humpback Whales in Sierra Leone.
• Priority: to implement a photo-identification project of Pygmy Blue Whales
in Sri Lanka.
• To implement and collaborate with research programmes directed at the
four extant river dolphin species.
Platanista gangetica gangetica (Ganges River Dolphins)
Platanista gangetica minor (Indus River Dolphin)
Inia geoffrensis (Boto)
Pontoporia blainvillei (Franciscana).
• To implement an acoustic research study on the resident Short-finned Pilot
Whales and Common Bottlenose Dolphins in Tenerife.
• To utilise social media to campaign for the issues which the AWF believes to
be of high priority to conserve cetaceans (i.e. websites, documentaries).
• To raise awareness for the conservation issues which various fishing
techniques create with respect to cetaceans
• 'Save The Whale' campaign – to raise awareness for cetacean conservation
needs and to raise funds in order to implement the actions and goals
outlined in this document.
• 'Save Morgan' campaign – to raise awareness for the Orca, Morgan, who
was taken from the ocean by the Dutch and on sold to Loro Park, Tenerife.
In doing so, raising awareness of the implications of captivity to whales and
• To make available educational materials to all who wish to access it in both
digital and hardcopy mediums.
• To develop an accessible-for-all global portal for cetacean species
knowledge on distribution, habitat and ecology, threats and conservation and global research initiatives.
• To produce educational videos, which can be distributed worldwide to a
range of groups and individuals.
• To develop and implement educational courses to deliver to students of
varying ages and as downloadable courses, covering conservation issues as
well as general cetacean knowledge
• To develop and distribute cetacean conservation material for both adults
and children via the medium of:
• To provide opportunities for local communities of the AWF target countries
to utilise their natural resources for income, and in doing so to increase the
flow of tourism into these areas, and in ways that protect the cetacean's
• To implement cetacean-watching tours in target countries in order to
provide an alternative to the fishing industry as well as an income for local
people, and platforms for cetacean research in Sierra Leone, Sri Lanka,
• To develop cetacean-watching codes of best practice to encourage tours to
act in a respectful manner towards cetaceans.
• To implement cetacean-watching codes of best practice in target countries
by creating educational material and encouraging the companies to act
in this manner with a view to attracting more tourists as a result of this
to develop cetacean projects of a research, educational and/ or conservation
nature at our project locations globally and to initiate same where our research indicates
there is a pressing need.
To set up a Humpback whale research programme and eco tourism facility in
To set up Blue Whale and Sperm Whale research programmes in Sri Lanka
To identify in particular, potential for river dolphin project support or, if no
projects exist, development.